outside collab website
Homepage:
purpose:
connect:
resources:
Cherrylake’s Customer Pricing Email Updates
Before:
after:
Cherrylake’s pricing list email had decidedly needed a facelift, so I designed a dynamic and on-brand email template. The first is sent out quarterly when price levels change and the second is sent out the other eight months of the year in-between the price level changes.
The website button style was chosen to be cohesive with Cherrylake’s website.
The farm view photo changes with each season. The sky was removed to fade the image into the flier and add a dynamic element that breaks up the information.
Movement was hardcoded into the flier as the red in the arc graph slowly grows to the customer’s sales amount.
The verbiage on the meters was hardcoded to change based on the customer’s status.
The lorem ipsum text in the gray box on design one went into why we do the program.
Cherrylake’s wEEKLY SALes FLYER EMAIL
Before:
after:
Cherrylake’s weekly sales flyer was reimagined to match the elevated and robust feel of the brand. It now includes a revolving company updates section at the bottom that showcases our company initiatives, events and culture. There is also a banner image with updated GIFs and images with views of the tree farm. Design elements were highly influenced by the clean look of the website to create a template that leads the reader through the email by remaining engaging.